Wendy's is a popular pandemic breakfast spot. In March 2020, the fast-food business debuted its successful morning daypart while other chains saw breakfast sales fall.
Wendy's breakfast became a significant engine of the chain's rebounding sales and the country's most buzzed-about meal.
"Less than a year in, we're matching competitors that have been in the market for 50 years," the chain's chief marketing officer said on Wednesday.
Wendy's gained popularity at breakfast with flexible marketing methods that reached customers in new ways.
It was a drive-thru operation designed for pandemic success. Wendy's onboarded four big delivery partners and switched to rapid business.
The fast-food business feels none of these measures would have had an effect without its morning choices.
Wendy's wanted to one-up the dull cooked breakfast Americans were forced to eat during the pandemic.
Why wait till the weekend for brunch? "Li?" "That's how we made every sandwich and breakfast dish."
Wendy's may have more breakfast innovations in store. The business teased a hot morning addition.
"We'll keep spicing up breakfast," chain stated. We adore the storyline from our spicy chicken sandwich to our spicy nugz, so we'll keep going.
Frostys might be reimagined. We're continually working on Frosty-related projects, not only the Frosty-ccino.