Red Robin Ramping Up Its Value Deals

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Red Robin's bargain offerings are bottomless, like its sides and beverages. New bargain deals will soon hit Red Robin's menus to provide consumers a much-needed price break and increase sales.

Beginning in August, Red Robin restaurants will offer a new Happy Hour package with booze savings. In the autumn, the burger company will test lunch specials at its 500+ sites.

Red Robin's leadership team thinks the emphasis on value will resonate with customers and generate attention as its $10 Gourmet Meal Deal did in late June.

The meal offer includes a beer, limitless steak fries, and a choice of the Banzai, Whiskey River BBQ, or Red Robin Gourmet Cheeseburger.

The business believes this new menu item helped to Q3's 4% revenue increase, a return after a poor Q2.

Rising costs and a drop in casual dine-in customers hurt Red Robin's Q2 performance. Shake Shack in New York has struggled to attract customers post-pandemic.

When we compare our sales and traffic patterns to our counterparts in the same markets, we outperform casual dine-in.

We credit this outperformance to our high-low value strategy, including higher-priced, inventive, limited-time deals and more enticing promotions.

Red Robin is attracting customers with new Happy Hour and lunch promotions. To preserve profit margins, the corporation has raised prices by over 2% and is promoting costlier limited-time menu items.

Smokehouse Brisket Burger, Pineapple Upside-Down Cake Milkshake, and Tequila Sunset Cocktail scored record sales in Q2.

Savory Steakhouse Burger, Loaded Baked Potato Fries, Pumpkin Spice Milkshake, and two alcoholic beverages are summer specials.

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