In 2021, if you don't have a crispy chicken sandwich, you're irrelevant. Chili's received this message and now unveiled its own crispy chicken bun.
As fast-food broke into casual dining, more full-service players will enter the Chicken Sandwich Wars.
At first appearance, Chili's Chicken Sandwich doesn't stick out. Hand-breaded, fried chicken breast on a brioche bun sounds ordinary.
It has two layers of the chain's new Secret Sauce. It has lettuce and tomato instead of pickles, like other premium chicken sandwiches.
"Not another chicken sandwich! We sought to perfect the chicken sandwich. Taking time "Chili's VP of marketing said.
"We've been testing a chicken sandwich and our new Secret Sauce for over a year to offer our Guests the ideal taste. With the Chili's Chicken Sandwich, we've succeeded."
Secret sauce makes the sandwich pop. Chili's is launching the sandwich with a 3 for $10 special that includes an appetiser and a drink.
Chili's mobile app dine-in, takeaway, and delivery customers may access the new discount and item. The item is offered at 1,200 sites nationally for a short period.