Jack in the Box Is Getting a New Look

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The burger-and-taco chain is revamping. You may not recognise it with its new colours, packaging, and fa├žade.

Jack in the Box, famed for burgers, shakes, and curly fries, is getting a new appearance.

2023 locations will feature a double drive-thru lane for conventional and express customers, digitised menus, and a red and purple colour design.

Our new Crave shop design brings these hues to life and will help us stand out in the market.

These adjustments are reserved for new Jack in the Box franchises, but a brand campaign may encourage more.

The chain is offering franchisees a royalty discount if they build three stores.

Jack in the Box isn't the first to unveil a retail prototype.

Wendy's announced shop renovations last week. All new sites will have pick-up windows and movable shelving. Each restaurant will have a front-to-back galley kitchen.

Mobile and drive-thru ordering soared throughout the epidemic and hasn't halted. Drive-thru traffic jumped 20% from 2020 to 2022, but digital ordering grew 117%.

Several factors have led customers to forgo takeout. Drive-thrus, delivery, and smartphone ordering, together with dining room closures, have led consumers to order to go.

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