Burger King hasn't allowed KFC steal the chicken spotlight in recent years.
It's tried sandwich-adjacent versions like Chicken Fries and Ch'King Sandwiches, its spin on Popeyes.
Burger King wants to expand a chicken sandwich line it tested in May to all U.S. stores.
Bad news for Ch'King fans. The business aims to replace the well-named (but unoriginal) sandwiches with "BK Royal Crispy Chicken Sandwiches."
Changes nationwide this month (August).
The new range of BK Royal Crispy Chicken Sandwiches will make its worldwide debut this month in four variations, including Classic, Spicy, Bacon & Swiss Cheese, and Southern BBQ.
Bacon and Cheese will have "Savory Sauce" while Southern will have "southern-spiced BBQ sauce, crispy bacon, caramelised onions, and melty cheese on a toasted potato bun.
This new selection provides Burger King some fresh flavours that customers may want to sample. Popeyes' main menu item is fried chicken, which presents a difficulty.
KFC's refusal to cash in on this phenomenon is odd because its menu is even more fried chicken-focused than Popeyes, which includes shrimp.
Burger King must try again, but this time it's offering a product range that stands on its own, not one compared to its sibling brand.